Download Package Design Workbook The Art and Science of Successful by Steven DuPuis, John Silva PDF

By Steven DuPuis, John Silva

The artwork and technology of winning Packaging This new addition to the sequence will supply readers with a considerate packaging primer that covers the demanding situations of designing packaging for a aggressive industry in a really hardworking and proper method. The publication will handle all facets of the artistic procedure together with deciding upon a package deal layout, colours and fabrics, ultimate finishes, and precise issues similar to awkward gadgets and exact reveal concerns. This ebook will holiday down the method of layout in a way more complete approach than such a lot books at the topic, which simply learn the ultimate designs. As with the former books within the sequence, it is going to additionally supply case reports within the again half the publication with the textual content concentrating on why particular colours, codecs, variety remedies, and finishes have been selected, and what the ensuing results at the client and for the buyer have been. --This textual content refers to an out of print or unavailable variation of this identify.

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Extra info for Package Design Workbook The Art and Science of Successful Packaging

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Specifically, designers need to have a deep knowledge of branding and its effect on consumer 42 PACKAGE DESIGN WORKBOOK Small Brand Issues Big Brand Issues • Nimble, able to make changes readily • Often large, multinational corporations- • May be an upstart in a category, having the ability to shake things up therefore, move more slowly • May be the first in a product category, • Less risk because of less brand equity, typically • Low-volume manufacturing means high-unit cost per package having considerable market share • High risk due to considerable brand equity • High-volume manufacturing means low-unit cost per package M Ie JeE 43 THE ART AND SCIENCE OF PACKAGE DESIGN RESEARCH: Its Role within Pacl

Just as we speak about brand experience within a retail setting, our own brand is viewed and evaluated the same way. Client Designer Team Whether you are a sole proprietor working with a small client, a large design firm working with a Fortune 500 company, or an in-house design department working with an internal marketing department, the relationship between you and the client grows and is nurtured through mutual respect. In each 36 PACKAGE DESIGN WORKBOOK TEAM JOURNEY of these working arrangements, team synergy is essential.

Service, experience, and talent are a given in this industry. They are the ultimate keys to success. Package design that strikes a meaningful chord with the consumer and drives increased purchase intent is great marketing. It requires close collaboration between designers and clients. Success can not happen without trust. These six keys to success help stack the deck in favor of achieving greater results for both marketers and designers.

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