Download Lateral thinking : a textbook of creativity by Edward De Bono PDF

By Edward De Bono

The vintage paintings approximately enhancing creativity from world-renowned author and thinker Edward de Bono. In colleges we're taught to satisfy difficulties head-on: what Edward de Bono calls 'vertical thinking'. This works good in basic occasions - yet we're at a loss while this method fails. What then? Lateral pondering is all approximately releasing up your mind's eye. via a sequence of precise ideas, in teams or operating by myself, Edward de Bono indicates the right way to stimulate the brain in new and interesting methods. quickly you can be taking a look at difficulties from quite a few angles and providing up suggestions which are as inventive as they're potent. you'll turn into even more effective and a powerful philosopher on your personal correct. "If extra bankers and investors had learn "Lateral considering" and utilized the information of Edward de Bono to their very own slim definitions of chance, present and human expectancies, i think we might be in far better form than we are". (Sir Richard Branson). Edward de Bono invented the concept that of lateral pondering. A world-renowned author and thinker, he's the best authority within the box of inventive considering and the direct educating of considering as a ability. Dr de Bono has written greater than 60 books, in forty languages, with humans now educating his equipment all over the world. He has chaired a distinct summit of Nobel Prize laureates, and been hailed as one of many 250 those that have contributed such a lot to mankind. Dr de Bono's titles contain vintage bestsellers comparable to "Six considering Hats", "Lateral Thinking", "I Am correct you're Wrong", "Teach your self tips to Think", "Teach Your baby tips to Think", and "Simplicity" - all now re-issued by way of Penguin.

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If extra bankers and investors had learn Lateral pondering and utilized the tips of Edward de Bono to their very own slim definitions of threat, present and human expectancies, i believe we'd be in far better form than we're. Sir Richard Branson

About the Author

Edward de Bono invented the idea that of lateral pondering. A world-renowned author and thinker, he's the best authority within the box of inventive pondering and the direct educating of considering as a ability. Dr de Bono has written greater than 60 books, in forty languages, with humans now educating his equipment world wide. He has chaired a different summit of Nobel Prize laureates, and been hailed as one of many 250 those who have contributed so much to mankind. Dr de Bono's titles contain vintage bestsellers similar to Six considering Hats, Lateral pondering, i'm correct you're mistaken, educate your self the way to imagine, educate Your baby find out how to imagine, and ease - all now re-issued through Penguin. www.edwdebono.com

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Extra resources for Lateral thinking : a textbook of creativity

Sample text

An arrangement of flags on a ship’s mast is put there intentionally and anyone who understands the code can tell what it means. But a person who knows the code would also be able to pick out a message from a casual arrangement of flags used to decorate a party or a petrol station. Communication can be a one way business. Dealing with the environment is an example of one way communication. One picks out messages from the environment even though no one has deliberately put them there. If you offer a random arrangement of lines to a group of people they will soon start to pick out significant patterns.

So one welcomes outside influences for their provocative action. The more irrelevant such influences are the more chance there is of altering the established pattern. To look only for things that are relevant means perpetuating the current pattern. With vertical thinking categories, classifications and labels are fixed, with lateral thinking they are not With vertical thinking categories, classifications and labels are useful only if they are consistent, for vertical thinking depends on identifying something as a member of some class or excluding it from that class.

Lateral thinking is concerned with restructuring such patterns (insight) and provoking new ones (creativity). Lateral and vertical thinking are complementary. Skill in both is necessary. Yet the emphasis in education has always been exclusively on vertical thinking. The need for lateral thinking arises from the limitations of the behaviour of mind as a self-maximizing memory system. Use of this book This book is not intended to introduce a new subject nor is it intended to acquaint the reader with what is happening in a certain field.

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