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To determine your strategy, it helps to answer some key questions in the form of a design brief: Question 1: What is your goal? Specifically articulate your aim. Question 2: Who is the core audience? Identify the people who comprise your core audience in order to form relevant design concepts. Question 3: What would you like the core audience to think about you? Determine one clear thought you want the audience to have when they experience your brand identity. Question 4: What is the key emotion that will build a relationship with the core audience?
Write or draw as quickly as possible without deliberating or editing. This type of mapping promotes nonlinear thinking. It can be the most random item or possibility that becomes a key to idea generation. Deliberate mapping utilizes long and careful thinking. As a complement, you could consider note taking--writing down some explanatory notes near the items or branches so that later, when you reexamine the map, you can more easily recall exactly what you were thinking. Use Mapping for Your Elevator Speech Crafting your pitch requires writing and revisions.
If you don’t, this chapter offers many ways to develop one. Nearly any “About Me” section of a website is dull (as well as too long) when it could be fascinating or clever--an authentic statement about the individual. Any personal brand identity is an “About Me” enterprise. So let’s tackle this aspect first. Let’s dissect you: Your training: your sense, what you know, your collective educational experiences, how you think, how you see, how you visualize what you see Your personality: your epitomizing traits Your promise: what you will deliver as a result of your expertise: your insights, designs, writing, art and code, creations Your artistic vision: your sensibility, what you bring to the party, your unique point of view, how you think, design, and how you perceive things Bring these four components together to develop your “About Me” story.