Download Hooked: How to Build Habit-Forming Products by Nir Eyal PDF

By Nir Eyal

How do winning businesses create items humans can’t placed down?

Why perform a little items trap common recognition whereas others flop? What makes us have interaction with definite items out of sheer behavior? Is there a development underlying how applied sciences hook us?

Nir Eyal solutions those questions (and many extra) by means of explaining the Hook Model—a four-step method embedded into the goods of many winning businesses to subtly motivate buyer habit. via consecutive “hook cycles,” those items achieve their final objective of bringing clients again many times with no looking on high priced ads or competitive messaging.

Hooked is predicated on Eyal’s years of study, consulting, and useful adventure. He wrote the e-book he needed were to be had to him as a start-up founder—not summary conception, yet a how-to advisor for construction higher items. Hooked is written for product managers, designers, agents, start-up founders, and an individual who seeks to appreciate how items effect our behavior.

Eyal offers readers with:

• useful insights to create person behavior that stick.
• Actionable steps for development items humans love.

• attention-grabbing examples from the iPhone to Twitter, Pinterest to the Bible App, and lots of different habit-forming products.

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Read Online or Download Hooked: How to Build Habit-Forming Products PDF

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Extra resources for Hooked: How to Build Habit-Forming Products

Sample text

By mastering habit-forming product design, the companies profiled in this book make their goods indispensable. FIRST TO MIND WINS Companies that form strong user habits enjoy several benefits to their bottom line. These companies attach their product to internal triggers. As a result, users show up without any external prompting. 7 A habit is at work when users feel a tad bored and instantly open Twitter. They feel a pang of loneliness and before rational thought occurs, they are scrolling through their Facebook feeds.

Note that the line slopes downward but never quite reaches the perceived utility axis. Some behaviors never become habits because they do not occur frequently enough. No matter how much utility is involved, infrequent behaviors remain conscious actions and never create the automatic response that is characteristic of habits. On the other axis, however, even a behavior that provides minimal perceived benefit can become a habit simply because it occurs frequently. This concept is meant to be a guiding theory, and the scale of the illustration is intentionally left blank.

By collecting items, she gives the site data about her preferences. Soon she will follow, pin, repin, and make other investments, which serve to increase her ties to the site and prime her for future loops through the Hook. A New Superpower Habit-forming technology is already here, and it is being used to mold our lives. The fact that we have greater access to the web through our various connected devices—smartphones and tablets, televisions, game consoles, and wearable technology—gives companies far greater ability to affect our behavior.

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