By C. Dennis, Merrilees, Fenech
Most mavens agree that the appearance of web retailing has reworked undefined, yet before scholars of the topic have needed to seek all over the place for entire updated analyses of the recent company panorama. assurance of the hot dot-com growth and bust obscured the truth that e-retailing is now firmly validated in international enterprise, promising progress charges that might proceed to upward thrust globally.This much-needed publication offers readers with a consultant to the implementation and operation of a profitable e-retailing enterprise, and has been written for college kids, marketers and researchers in any respect degrees. by way of deciding on and explaining the underlying ideas of e-retailing and its dating with traditional retail equipment, this research-based booklet leads readers via this interesting and rising topic. all through, case stories are explored, together with: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written positive factors equivalent to key studying issues, questions, imagine issues and additional examining, e-Retailing is center studying for someone utilizing, learning or learning the net or e-retailing.
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Extra resources for e-Retailing
In our survey of 765 young people carried out in 2003, 65 per cent said that they used the Internet to download music. Eighty-eight per cent of these said that they used Kazaa or similar software, but only 12 per cent said that they used ‘legal’ sites (artist’s web page or legal distributor). The ‘legal’ users also tend to be infrequent users. Respondents to our survey (of a single, West London, UK, school) have downloaded an estimated 92,000 ‘free’ ﬁles, representing 6,600 albums. By comparison, the ‘legal’ downloads were only 1,000 ﬁles, equivalent to 75 albums.
Com) provides a ‘music club’ service for HMV and Internet service providers such as Freeserve and BT, charging a ﬁxed monthly fee for streaming and limited downloads. But if you stop your subscription the downloads stop playing. OD2 has deals with all the big ﬁve music companies, managing the transfers to ensure that artists and record companies get paid the royalties. The company has more than 200,000 tracks by 8,500 artists. OD2’s success may be partly due to the personal inﬂuence of founder Peter Gabriel (former singer with the 1970s’ band Genesis).
This is understandable in the light of books scoring highest in de Kare-Silver’s (2001) ES (electronic shopping) test, detailed in Chapter 11. In de Kare-Silver’s sample table, books score a total of 38 points out of a maximum of 50, ten points ahead of the next category (hotels). Books score highly on product characteristics, being low-touch products that are simple to deliver by post, and familiarity and conﬁdence, as customers usually know exactly what they are ordering. Finally, the higher-weighted consumer attributes parameter is particularly favourable to books: typical book buyers and the e-shopping early majority tend to be younger, better educated and of a higher socio-economic group than the general population.