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Chong, K. (2001). S. Presidential campaigns: Influences on candidate perceptions and the democratic process. Press/Politics, 6, 88-105. , & Cowart, J. (2003). Political campaign communication: Inside and out. Boston: Allyn and Bacon. Racine Group (2002). White paper on televised political campaign debates. Argumentation and Advocacy, 38, 199-218. Rahn, W. M. (1993). The role of partisan stereotypes in information processing about political candidates. American Journal of Political Science, 37, 472-496.

Understanding Media. New York, American Library. Miller, A. , Wattenberg, M. , & Malanchuk, O. (1984). Cognitive representations of candidate assessments. In K. R. Sanders, L. L. Kaid, & D. ), Political communication yearbook (pp. 183-210). Carbondale, IL: Southern Illinois University Press. , & Savage, R. L. (1976). Candidates and their images: Concepts, methods, and findings. Pacific Palisades, CA: Goodyear Publishing Company, Inc. Paletz, D. L. (2002). Political Socialization. ), (pp. 130-153).

C. Tedesco, D. G. Bystrom, & M. M. ), The millennium election: Communication in the 2000 campaign (pp. 43-58). Lanham, MD: Rowman & Littlefield. Communication Modes and Candidate Image 31 McKinney, M. , Kaid, L. , & Robertson, T. A. (2001). The front-runner, contenders, and also-rans: Effects of watching a 2000 Republican primary debate. American Behavioral Scientist, 44, 2232-2251. McKinnon, L. , Tedesco, J. , & Kaid, L. L. (1993). The third 1992 Presidential debate: Channel and commentary effects.

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