Download Artful Persuasion: How to Command Attention, Change Minds, by Harry Mills PDF

By Harry Mills

This article peels away the secret that surrounds the psychology of effect to bare how the world's so much persuasive politicians, advertisers, salespeople and spin-doctors paintings their magic.

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Additional info for Artful Persuasion: How to Command Attention, Change Minds, and Influence People

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Chapter 4— Persuasion Starts with Credibility: How to Build Trust and Sell Your Expertise The Credibility Formula "To be persuasive, we must be believable. To be believable, we must be credible. " —Edward R. " 1 These words come from Gerry Spence, arguably one of America's greatest trial lawyers. In a criminal career spanning forty years, Gerry Spence has not lost a single case before a jury. Spence believes that, to persuade, we must be believable, and to be believable, we must be credible. Spence's views are supported by a wealth of research.

6. Relax. 1— Face the Other Person Squarely Most people focus on your face as their first cue to gauge your attitude, feelings, and emotional state. Show interest by looking directly at the other person. Tilt your head slightly to one side, arch your eyebrows, and nod intermittently to show you understand or agree. The key is to stay relaxed; a tense face is a rigid face. We listen and trust people who express their emotions through an animated face. Of all the facial expressions, the smile is the most powerful.

This is the thing I have told everyone around here — tell the truth! . If you are going to lie, you go to jail for the lie rather than for the crime. " History records Nixon didn't follow his own advice. Union Carbide The trouble is, in times of crisis the temptation is to keep quiet. When the poisonous gas methyl isocyanate leaked from Union 22 . . Carbide's plant in Bhopal, India, in late 1984, the chairman of Union Carbide, Warren Anderson, flew to Bhopal to demonstrate his concern. Some 7,000 people died from the accidental poison leak; 200,000 people were reported injured.

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